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Guangrui Guo is an Associate Professor at the Odette School of Business at the University of Windsor, specializing in strategy and entrepreneurship. He earned his Ph.D. from the University of Miami, Florida, and has a Master’s degree from Nankai University in Tianjin, China, in Economics, as well as a Bachelor’s degree in Engineering Physics from Tsinghua University in Beijing, China. Dr. Guo's research interests lie in understanding the intersection of entrepreneurship, strategic management, and technology within the digital age. His publications have appeared in reputable journals such as the Strategic Management Journal and the International Journal of Consumer Studies, focusing on topics like consumer behavior and innovative strategies for impact entrepreneurship. He actively contributes to academic discourse through various publications and research initiatives that explore the dynamics of consumer behavior and negotiation strategies in different cultural contexts. He continuously seeks to bridge theoretical insights with practical applications for better understanding and navigating the challenges faced by today’s entrepreneurs in a rapidly evolving business landscape.
Includes Mechanical, Automotive, and Materials Engineering streams.