Dr. Guangying Chen

Biography

Guangying Chen is an Assistant Professor of Marketing at USC Marshall. She holds a Ph.D. in Marketing from Olin Business School at Washington University in St. Louis. Prior to that, she earned her M.A. in Economics from Tsinghua University and her B.A. in Economics and B.S. in Statistics from Peking University. Her research interests lie in the intersection of algorithms, digital platforms, field experiments, machine learning, and structural models in marketing. Dr. Chen's work aims to bridge theoretical frameworks with practical applications in marketing to enhance decision-making processes in businesses. She is dedicated to leveraging advanced analytics and empirical research methods to uncover insights that drive marketing strategies in the digital age.

Research Interests