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Gui Liberali is a full professor of Digital Marketing at the Rotterdam School of Management, Erasmus University Rotterdam. He holds a doctorate in marketing and a Bachelor's degree in computer science. His research has been published in prestigious journals including Marketing Science, Management Science, and the International Journal of Marketing Research. As an associate editor of Marketing Science and former area editor of the International Journal of Research in Marketing, Professor Liberali contributes significantly to the academic community. His research interests focus on optimal learning, multi-armed bandits, online advertising, targeting models, AI agents, adaptive experiments, dynamic programming, and reinforcement learning. Gui is actively involved in teaching and has developed courses on topics such as Learning Big Data and Advanced Marketing, illustrating his commitment to student education and the advancement of knowledge in the field of marketing. His professional experience includes various editorial positions and contributions to academic journals.
Rotterdam School of Management, Erasmus University Rotterdam • Rotterdam, Netherlands
Full Professor of Digital Marketing, contributing to research and teaching in the field.
Marketing Science • Rotterdam, Netherlands
Engaged in editorial work for Marketing Science journal.
Management Science • Rotterdam, Netherlands
Oversaw the publication process for guest issues.
Department of Econometrics / MSc Econometrics and Management Science.