Professor Dr. Guido Bruinsma

Biography

Guido finished his Ph.D. at the University of Twente on a simulation model for orchestrating complex multi-organization collaborative work during emergency response situations. His research passion lies in methodology, technology, and human behavior. Guido's research focuses on the development and implementation of game-based interventions, serious games aimed at enhancing health and performance, and data-driven systems in esports. He is a founder of esportslab at the University of Twente and Gamelaboost in the municipality of Enschede. Additionally, he is involved with startups that promote organizational improvement, applied gaming, esports, and algorithmic trading. His expertise spans across Computer Science, Serious Game Psychology, Research Behavior, Resources, Tools, Humans, Social Sciences, Digital Transformation, Personnel Management, and Organizations.

Research Interests

Experience