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Guido van Garderen is a Senior Marketing Lecturer at the London School of Economics, recognized for his engaging teaching style and expertise in Brand Strategy. He has been nominated twice for the LSE-SU Inspirational Teaching Award, reflecting his impact on students. His Brand Strategy course is offered as part of the Summer Program and the Executive Education Program. Van Garderen has also served as a visiting professor at EAFIT University in Medellin, Imperial College Business School in London, and Cambridge Judge Business School. With a background in strategic consulting, he has worked as a Strategy Director for prestigious agencies, including Interbrand, Resonance, and DDB, where he applied academic insights to real-world brand strategy cases for clients like Philips, Mondelez, and the African Development Bank. His research focuses on Brand Strategy, Place Branding, and Employer Branding, with publications in respected journals, demonstrating his commitment to both teaching and scholarly contributions.
Department of Economics