Generate a tailored SOP for Dr. Guido Van Koningsbruggen. Improve your application with a focused, well-structured draft.
Guido van Koningsbruggen is an Associate Professor in Communication Science at Vrije Universiteit Amsterdam. His research interests center around the understanding of motivations behind people's behaviors in relation to health and sustainability, employing the Reasoned Action Approach to identify key drivers of behavior that can inform the design of interventions. He focuses on utilizing surveys and experiments to develop communication campaigns that encourage behavior change by promoting healthier and more sustainable practices. As part of his academic role, he teaches courses such as Marketing Communication and Risk Health Communication, and supervises theses within the Communication Science program. His work aligns with the United Nations Sustainable Development Goals, highlighting the importance of research that strives to improve individual and societal well-being. Van Koningsbruggen engages in various projects, including collaborations focused on corporate social responsibility and consumer attitudes. He has also contributed to numerous lectures and presentations on topics related to self-affirmation, persuasion, and the effects of communication in diverse contexts.
Vrije Universiteit Amsterdam • Amsterdam
Teaching courses and supervising theses in the Communication Science program, focusing on health communication and Marketing Communication.
Administered under the Department of Clinical Psychology for Master's in Clinical and Developmental Psychopathology.