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Gülden Ülkümen is an Associate Professor at the USC Marshall School of Business. Her research focuses on the impacts of uncertainty on decision-making, particularly in consumer financial behaviors. She serves as the PhD Program Coordinator in the Marketing Department and is a leader in the Behavioral Science Policy Initiative. Ülkümen has received recognition for her work, including the INFORMS Decision Analysis Society's Publication Award and being named an MSI Young Scholar. Her research has been published in prestigious journals such as the Journal of Consumer Research, Journal of Marketing Research, and Management Science. She currently teaches courses on Consumer Behavior at the Master’s and PhD levels, guiding research discussions and exploring psychological and social influences on consumer decisions.
University of Southern California • Los Angeles, CA
Teaching and conducting research in marketing, specializing in consumer behavior and decision-making under uncertainty.
GRE is NOT required for Master's applicants for 2025-2026.