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Gunther Friedl is a Professor of Business Administration at the Technical University of Munich, specializing in Management Accounting. He served as the Dean of the TUM School of Management until January 2025 and has been a visiting scholar at Stanford University and a visiting professor at the Warsaw School of Economics. His extensive research interests are primarily in corporate management, performance measurement, and sustainability valuation, with a particular focus on the creation of innovation ecosystems. Friedl has received numerous awards for teaching excellence, including the Lifetime Teaching Award from the TUM School of Management and was honored as the 'Professor of the Year' in Germany. He has authored and co-authored over 120 publications, including twelve textbooks on management accounting, corporate valuation, and strategy innovation. Friedl provides consulting services to Global 500 companies across Europe, North America, and Asia, including major firms such as Apple, BMW, and Siemens, and advises European governments on corporate governance and innovation. His studies are frequently cited in major media outlets such as Handelsblatt and Frankfurter Allgemeine Zeitung, where he regularly shares insights on management issues.