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Guy Voichek is an Assistant Professor at Imperial College Business School, where he specializes in Marketing. He completed his Ph.D. at Yale School of Management. His research focuses on consumer behavior, particularly how people make comparisons and the impact of salient comparisons on choice and experience. He teaches courses such as Research Methods and Consumer Behaviour, which examine the psychological processes underlying consumer decisions.
Specialisms available in Materials for the Energy Transition or Theory and Simulation of Materials.