Dr. Hafizul Islam

Instructor

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Biography

Hafizul Islam is a Lecturer focused on education in Management and Marketing. His academic pursuits revolve around the integration of technology within marketing frameworks, specifically highlighting the implications of artificial intelligence and marketing automation. He possesses a robust understanding of marketing analytics, which aids in dissecting consumer behavior and enhances strategic marketing processes. Hafizul is devoted to exploring experiential marketing, emphasizing creating memorable interactions between consumers and brands. His research sheds light on how personalization in marketing can significantly influence consumer engagement and drive decision-making. With a keen interest in technology adoption across various marketing platforms, he advocates for the evolving landscape of marketing strategies that can accommodate technological advancements. His teaching and research reflect a commitment to blending theoretical knowledge with practical applications in the domain of marketing, aiming to equip students with the skills necessary for the dynamic business environment.

Research Interests

Requirements for University of Melbourne

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
TOEFL
Listening
Required:16
Reading
Required:16
Writing
Required:19
Speaking
Required:19
Total
Required:81
PTE
Listening
Required:60
Reading
Required:60
Writing
Required:60
Speaking
Required:60
Overall
Required:64
Prerequisites
Undergraduate degree in a cognate discipline (Computer Science, Data Science, or Statistics) MAST10006 Calculus 2 MAST10007 Linear Algebra At least 12.5 credit points of computer programming subjects
Application Checklist
  • Academic Transcripts
  • Graduation Certificate
  • Evidence of English Proficiency
  • CV/Resume
  • Statement of Purpose