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Haiting Lan is an Academic Casual at Macquarie University, where she focuses on various research outputs and collaborations in her field. Her doctoral studies culminated in a Doctor of Philosophy, reflecting her deep engagement with her discipline. She is actively involved in research activities and has contributed to substantive articles in peer-reviewed journals. One of her notable works explores the complexities of advertisements and their influence on reading, utilizing methodologies such as eye movement tracking to understand cognitive processes in media consumption. Despite her Casual academic role, she plays a critical part in mentoring and guiding students within the university setting, demonstrating her commitment to academic excellence and student well-being.
Applied to Department of Business (MBA Program).