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Hang-Yee Chan is a Senior Lecturer at King's Business School, King's College London. She has previously worked as a postdoctoral fellow at the University of Pennsylvania and the University of Amsterdam. Chan holds a PhD in Marketing, achieved with summa cum laude, from Erasmus University Rotterdam, and a Master's degree in Cognitive Science from École Normale Supérieure in Paris. Her research interests lie at the intersection of consumer behavior and neuroscience, applying advanced techniques such as fMRI and EEG to shed light on consumer psychology at an individual level. Chan's work often focuses on the spread of information in society and she employs a data analytics approach to study these dynamics. Her publications have appeared in prestigious journals across disciplines including the Proceedings of the National Academy of Sciences, Journal of Marketing Research, Neuroimage, and Cerebral Cortex. Currently, Chan is accepting PhD students and continues to contribute to the field through various research projects, exploring topics related to consumer behavior and the effectiveness of communication in marketing.
King's Business School • London, UK
Teaching and conducting research in marketing.
University of Pennsylvania • Philadelphia, PA, USA
Conducted research related to consumer behavior and neuroscience.
University of Amsterdam • Amsterdam, Netherlands
Engaged in neuroimaging research on consumer decision-making.
Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.