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Hanna Borgblad is a postdoctoral researcher at the University of Gothenburg, specializing in the intersection of art and marketing. Her research focuses on the dynamics of artistic production and the role of marketization in the arts. She has contributed to various conferences, such as the Cultural Incubators Organizing Field Conference and the Consumer Culture Theory Conference, where she explored topics like the transformation of street art into marketable products and the challenges of artistic market exchanges. Her work examines the performativity of markets and aims to provide academic insights into sustainable creative work and the evolving landscape of art economies. With a strong background in Marketing Theory, she integrates theoretical frameworks into practical studies of art market practices.
University of Gothenburg • Gothenburg
Conducts research on the intersection of art and marketing, focusing on marketization practices in the arts.
Administered by the Department of Political Science; focus on International Administration and Global Governance (IAGG).