Professor Dr. Hanna Borgblad

Assistant Professor

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Biography

Hanna Borgblad is a postdoctoral researcher at the University of Gothenburg, specializing in the intersection of art and marketing. Her research focuses on the dynamics of artistic production and the role of marketization in the arts. She has contributed to various conferences, such as the Cultural Incubators Organizing Field Conference and the Consumer Culture Theory Conference, where she explored topics like the transformation of street art into marketable products and the challenges of artistic market exchanges. Her work examines the performativity of markets and aims to provide academic insights into sustainable creative work and the evolving landscape of art economies. With a strong background in Marketing Theory, she integrates theoretical frameworks into practical studies of art market practices.

Research Interests

Art Market Consumer Culture Theory Marketing Theory Sustainable Creative Work

Experience

Postdoctoral Researcher

2022-01-01 — Present

University of Gothenburg • Gothenburg

Conducts research on the intersection of art and marketing, focusing on marketization practices in the arts.

Requirements for University of Gothenburg

Master Program

Requirements

IELTS
Listening
Required:5.5
Reading
Required:5.5
Writing
Required:5.5
Speaking
Required:5.5
Overall
Required:6.5
TOEFL
Listening
Required:18
Reading
Required:18
Writing
Required:20
Speaking
Required:18
Total
Required:90

Prerequisites

Bachelor's degree (180 credits) with a major in Political Science English 6/English B from Swedish upper secondary school

Application Checklist

  • Bachelor's degree certificate and transcripts
  • Proof of English proficiency
  • Identification document
  • Statement of Intent (if applicable for specific tracks)

Specialization Notes

Administered by the Department of Political Science; focus on International Administration and Global Governance (IAGG).