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Hanna Hjalmarson is a faculty member at Stockholm University, where she specializes in the impact of socialized consumers on family dynamics, peer interactions, and media influences. Her dissertation focuses on young consumers aged 9-19 and explores the relationship between consumption patterns and well-being. In addition to her research interests, she has studied healthcare marketing, leveraging her background as a registered nurse. Currently, she is involved in developing recommendations for COVID-19 communication, using social marketing appeals to analyze the effects of response styles to survey questions. Hanna teaches courses on consumer behavior, advertising, public relations, and research methods, while also tutoring student theses. She serves as the director of the workplace practice course at the Stockholm Business School.
Stockholm University • Stockholm, Sweden
Teaching and researching in areas of consumer behavior, advertising, and social marketing.
Includes Analytical Chemistry, Organic Chemistry, Biochemistry, and Sustainable Chemistry.