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Hans Risselada is an Associate Professor at the University of Groningen specializing in areas such as quantitative marketing, social networks, social influence, societal change, and responsible marketing. With a robust research portfolio, he examines various aspects of consumer behavior and the impact of marketing strategies on society. His work often integrates quantitative methods to analyze marketing phenomena in a social context. Risselada’s academic contributions have been recognized in numerous journals where he discusses the intersections of marketing and social dynamics.
University of Groningen • Groningen, Netherlands
Teaching and researching in the field of marketing with a focus on quantitative approaches.
Standard Master's entry requirements for Economics, Business, Finance, Accounting, and Management departments within the Faculty of Economics and Business.