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Hanyong Park is an Assistant Professor at the MSU Broad College of Business, specializing in consumer behavior and marketing research. His research interests include the impact of resource scarcity on pricing judgments and the effects of numerical precision on technology adoption. Hanyong has published articles in prominent academic journals including the Journal of Consumer Research and the Journal of Consumer Psychology. He teaches courses on buyer behavior and consumer behavior, contributing to the academic development of students in marketing. His work aims to explore the psychological aspects of consumer decision-making and the implications these have for marketers.
Department of Psychology