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Harsha Kamatham uses econometric methods to study interesting marketing problems focusing on consumer firm decision-making. His research interests include multichannel retailing, digital marketing, and marketing public policy. Recent work has been published in the Journal of Business Research. Kamatham is passionate about teaching, with interests at the intersection of quantitative methodologies and practical applications in marketing, particularly in digital marketing analytics and marketing research. He holds a Ph.D. in Management Science (Marketing) from the Naveen Jindal School of Business at the University of Texas at Dallas, TX.
University of Manitoba • Winnipeg, Manitoba
F. Ross Johnson Fellow focusing on marketing.
Streams include Education, Administration, or Clinical.