Generate a tailored SOP for Dr. Hauke Wetzel. Improve your application with a focused, well-structured draft.
Hauke Wetzel is a Professor in the Business School of Marketing at UNSW Sydney. He holds a Ph.D. from the University of Mannheim, Germany. His research primarily focuses on the performance implications of marketing initiatives in building, maintaining, and terminating relationships with customers, employees, suppliers, and stakeholders across service and product markets. By adopting a balanced perspective, his work addresses both the positive and negative aspects of marketing strategies and contributes to the development of sustainable marketing practices. Hauke's expertise in empirical research methods enables him to approach topics from various perspectives. His work has been published in prominent marketing journals, including the Journal of Marketing, Journal of Marketing Research, and Journal of Service Research. Additionally, Hauke serves as a reviewer for several internationally recognized journals and has led numerous research consulting projects for both established and start-up companies in Germany and New Zealand. He has successfully attracted over AU$ 880,000 in competitive research grants and industry funding throughout his career.
University of New South Wales • Sydney, Australia
Professor in the Business School of Marketing, focusing on performance implications of marketing initiatives.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.