Dr. Heather Kappes

Biography

Heather Kappes is an Associate Professor in the Department of Management at the London School of Economics and Political Science (LSE). She joined LSE in 2012 after earning her PhD in Social Psychology from New York University. Dr. Kappes employs a behavioral science perspective to explore marketing dynamics, particularly how beliefs influence individuals in their pursuit of goals, such as running a race or saving money. Her current research focuses on the spending habits and financial beliefs of both adults and children, aiming to understand the predictors of financial resilience. In the 2020-21 academic year, Dr. Kappes served as a Fellow at the Office of Evaluation Sciences, part of the United States General Services Administration, where she contributed to interdisciplinary efforts aimed at using evidence to inform federal government practices, including initiatives to support small businesses and promote vaccination uptake. She continues her association as an Academic Affiliate with the Office of Evaluation Sciences. At LSE, Dr. Kappes teaches courses related to marketing and consumer behavior, engaging both undergraduate and master's students. Her research expertise encompasses consumer finance, consumer goal pursuit, marketing, and research methods in psychology.

Research Interests