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Dr. Heather Kennedy is an Assistant Professor in the Department of Management at the Gordon S. Lang School of Business and Economics, University of Guelph. Her research interests primarily focus on sport management, examining the impacts of technology on sport consumer behavior, particularly the negative effects referred to as the 'dark side' of technology. Dr. Kennedy's work has been published in top-tier journals including the Journal of Sport Management, Event Management, Sport Marketing Quarterly, and the International Journal of Sport Communication. She has presented her research at prominent conferences such as the annual gatherings of the North American Society for Sport Management and the Sport Marketing Association. Additionally, she is a member of the research team behind Sportacle, a project funded by the Canadian Foundation for Innovation that aims to enhance analytics research in collaboration with sport industry partners. Dr. Kennedy holds a Ph.D. in Business Administration from the Fox School of Business at Temple University and a Bachelor of Commerce in Information Systems from the Sprott School of Business at Carleton University. Her recent publications delve into themes of branding, social media impact, and consumer behavior in the context of sports during crises, specifically the COVID-19 pandemic.
Department of Clinical Studies. Offers MSc by thesis (2 years) and MSc by coursework (1 year).