Dr. Hee Park

Associate Professor

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Biography

Dr. Park employs cutting-edge quantitative methodologies, marketing analytics, causal inference, machine learning, and hierarchical Bayes techniques to tackle complex and impactful marketing challenges. His research interests revolve around social networks, digital marketing, and sustainability marketing. He has recent publications in prestigious journals like Marketing Science and Marketing Research, with his work garnering attention from influential business outlets such as the Wall Street Journal. Dr. Park completed his Ph.D. in Marketing at the University of Michigan, Ann Arbor, and previously taught at the University of Connecticut before joining the faculty at the University of Manitoba in 2021.

Research Interests

Social Interaction Models Peer Effects Digital Marketing Bayesian Econometrics

Experience

Associate Professor

2021-01-01 — Present

University of Manitoba • Winnipeg, Manitoba

Teaching and conducting research in marketing.

Requirements for University of Manitoba

Master Program
Requirements
GPA Requirement
Required:3
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:86
Prerequisites
Baccalaureate degree in nursing or equivalent Professional registration as RN or RPN Research Methods course (min grade C+) Introductory Statistics course (min grade C+)
Application Checklist
  • CV/Resume
  • Statement of Intent (500 words)
  • Two letters of recommendation
  • Transcripts
  • Proof of professional registration
  • Criminal Record Check
  • Child Abuse Registry Check
  • Adult Abuse Registry Check
Specialization Notes

Streams include Education, Administration, or Clinical.