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Heidi Hansen is an Associate Professor at the University of Southern Denmark, specializing in Organizational Communication and Branding. Her research focuses on how communication practices shape and constitute organizational brands, emphasizing the roles of leadership, strategy, and sensemaking in organizational life. Hansen explores the dynamics of branding and investigates how multiple voices contribute to the co-creation and ongoing negotiation of brand meaning. A central theme of her work is sustainability, particularly how brands impact consumers’ understanding of sustainability processes. Her research adopts a critical perspective, examining the communicative processes through which meanings are constructed and contested within organizational branding contexts. She has participated in numerous talks and presentations and is actively involved in workshops and conferences related to her expertise in communication, public relations management, marketing, and crisis communication.
University of Southern Denmark • Odense, Denmark
Teaching and conducting research in the fields of organizational communication and branding.
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