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Heiner Evanschitzky is a distinguished Professor and Chair in Marketing at the Alliance Manchester Business School, University of Manchester. He received his PhD Habilitation from the University of Muenster, Germany, and has held visiting positions in Switzerland, France, and Australia. His research primarily focuses on Retail Marketing and Management, investigating technology in retailing, customer inspiration, store atmospherics, customer participation, relationship marketing, and profit chain models. His work has been published in leading academic journals, including the Journal of Marketing, Journal of Management, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, International Journal of Research in Marketing, and Journal of Product Innovation Management. He currently serves as an Associate Editor for the British Journal of Management. His expertise also intersects with the UN Sustainable Development Goals, contributing to efforts aimed at eradicating poverty and ensuring sustainable prosperity.
Alliance Manchester Business School, University of Manchester • Manchester, UK
Heiner Evanschitzky serves as a Professor and Chair in Marketing, focusing on Retail Marketing and Management.
Includes MSc in Advanced Electrical Power Systems and MSc in Communications and Signal Processing.