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Helen Siuki is an award-winning senior lecturer in Marketing at Macquarie University, where she serves as the Director of Education in the Macquarie Business School. She co-authored the textbook 'Marketing Research,' published in 2025 by Wiley. Helen holds a PhD in Marketing from Macquarie University. Her research interests include digital marketing, consumer engagement, and motivations. She has published in prestigious academic journals such as the Journal of Business Research, Journal of Brand Management, and Psychology & Marketing. She is recognized for her teaching expertise in digital marketing, quantitative and qualitative research, social marketing, and consumer behavior. Helen received the Vice-Chancellor's Teaching and Learning Award for Learning Innovation in 2022 and was a highly commended finalist for the MQBS Teaching and Learning Award in early career category in 2021.
Macquarie University • Sydney, Australia
Senior lecturer in the Department of Marketing, focusing on education and research in marketing.
Applied to Department of Business (MBA Program).