Dr. Hema Yoganarasimhan

Professor

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Biography

Hema Yoganarasimhan is a Professor in the Marketing Department at the University of Washington's Michael G. Foster School of Business. She holds a PhD, MPhil, and MA from Yale University, and a BTech from the Indian Institute of Technology. Her research focuses on big data, digital marketing, pricing strategies, social influence models, auctions, fashion, online search, and reputation systems. Yoganarasimhan has received numerous awards including the MSI Young Scholar award in 2015 and the Frank M. Bass Outstanding Dissertation Award in 2012. She has also been involved with various academic committees and has held fellowships, such as the Foster Faculty Fellowship. Yoganarasimhan's work has been published in leading marketing journals, and she actively contributes to the academic community through her research and mentoring.

Research Interests

Experience

Professor

2014-01-01 — Present

University of Washington • Seattle, WA

Professor in the Marketing Department, focusing on research and education.

Assistant Professor

2009-01-01 — 2014-01-01

Graduate School of Management, UC Davis • Davis, CA

Taught and conducted research in Marketing.

Awards

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MSI Young Scholar

2015-01-01
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Foster Faculty Fellowship

2014-01-01
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John D.C. Paper Award

2013-01-01

Requirements for University of Washington

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:80
IELTS
Overall
Required:6.5
Duolingo
Overall Score
Required:105
Overall
Required:105
Prerequisites
Bachelor's degree from a regionally accredited college or university
Application Checklist
  • Online application
  • Transcripts
  • Statement of Purpose
  • Letters of Recommendation
  • Resume/CV
  • English proficiency scores (for international students)
Specialization Notes

Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.