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Hendrik de holds a Master's degree and currently serves as a Lecturer at the University of Amsterdam in the Faculty of Economics and Business, specializing in Marketing. His teaching portfolio includes various quantitative and qualitative courses designed for both undergraduate and graduate students. He coordinates multiple courses such as Quantitative Data Analysis 2 in the Bachelor of Business Administration program and Management Research Methods 2 for the Pre-Master Executive Programme in Management Studies. Hendrik also supervises Master's theses in tracks like Consumer Marketing and Digital Marketing. He actively participates in improving the educational framework by serving as the lecturer representative for the Executive Program Management Studies and being involved in the program committee. His research interests center around marketing management, ethics in future business practices, and the evolving landscape of branding. Hendrik is committed to enhancing the educational experience for his students through his course coordination and curriculum development efforts.
Includes departments like Economics, Business Administration, Finance, and Marketing.