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Henk Aarts received his PhD from Nijmegen University and has since worked at Eindhoven University of Technology and Leiden University. In 2006, he became a full professor of psychology at Utrecht University. His studies and teachings focus on topics related to cognition and social behavior. He is particularly interested in the roles of goals and motivation in human behavior and performance, habit formation, and the experiences of personal autonomy while interacting with human and artificial agents. His work has been published in both fundamental and applied journals. Henk Aarts is a member of GOALLAB, a team of scientists that conduct research and teach about cognition and social behavior.
Department of Psychology