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Henrik Kongsbak is a Part-time Lecturer at Copenhagen Business School, specializing in Operations Management. His academic focus includes the collection and analysis of data for enhancing marketing effectiveness and understanding consumer behavior through analytics. His research often intersects with the principles of business operations and statistical methods, aiming to develop better frameworks for both academic inquiry and practical application within organizations. Kongsbak brings a robust understanding of the impact of digital tools in marketing, utilizing insights gained from tools like Google Analytics to assess user interaction and optimize advertising strategies. He is committed to fostering an educational environment that emphasizes real-world application of theoretical concepts, ensuring students grasp the relevance of their studies in contemporary business contexts.
Standard requirements for Master of Science (MSc) programs across CBS departments. Note that CBS generally does not require GMAT/GRE for standard MSc programs, only for the MBA.