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Henrik Sattler is a Professor of Marketing and Branding at the University of Hamburg Business School. He leads the Institute of Marketing and has held visiting scholar positions at MIT, Cornell University, and the Australian Graduate School of Management. Professor Sattler has published six books and over 50 peer-reviewed articles, primarily in brand management and marketing. His research has been recognized with various awards, including the Paper Award from the German Academic Association for Business Research. He is ranked among the top 1% of researchers in business administration in Germany. Sattler has served on editorial boards for several journals and has been involved in significant research funded by the German Research Foundation. He founded the Center for Brand Management and Marketing at the University of Hamburg in 2003.
University of Hamburg Business School • Hamburg, Germany
Professor of Marketing and Branding, leading research in brand management.
Includes tracks like Intelligent Adaptive Systems (IAS).