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Hoang D. Nguyen is an Assistant Professor in the School of Computing Science at the University of Glasgow. His research focuses on analytics, exploring user behavior through various visual data representation methods. He is involved in projects that utilize both personalized advertising techniques and analytics data collection. These works aim to enhance user experience by understanding interaction patterns and optimizing data utilization. Hoang is dedicated to pushing the boundaries of how analytics can inform and improve technology usage across platforms, leveraging user behavior insights to create more intuitive systems.