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Hovig Tchalian is an Assistant Professor of Clinical Entrepreneurship at USC Marshall. His research focuses on how social conversations and new technologies impact market emergence, particularly in the context of e-commerce and specialty goods. Tchalian studies the strategic categorization efforts of automakers in the slow-growth Electric Vehicle (EV) category and the influence of digital technologies on upscale handicrafts. He has developed computational methods for studying large-scale emergence and has co-authored well-cited papers utilizing topic modeling to enhance understanding in the field. His insights are frequently featured in mainstream media, where he discusses market trends and strategic responses of industries to socioeconomic changes. With a keen interest in the socio-cultural meanings of markets, Tchalian explores the authenticity and status within niche segments like high-end coffee and premium whiskey. He actively contributes to the academic community through publications and research initiatives aimed at advancing management scholarship.
GRE is NOT required for Master's applicants for 2025-2026.