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Hsin-Chen Lin is a Professor in the Faculty of Management at the University of New Brunswick. He earned his PhD from Purdue University and specializes in marketing, with a focus on word-of-mouth, sponsorship, social influence, online advertising, branding, and cross-cultural studies. His research aims to explore how marketing practices affect brand equity across different national cultures. Lin has received numerous awards, including SSHRC grants, the Harrison McCain Young Scholar’s Award, the UNB Merit Award, and the Faculty Excellence Research Award. He teaches courses in principles of marketing, management, and global marketing at both the BBA and MBA levels.
University of New Brunswick • Fredericton, NB, Canada
Teaching marketing courses and conducting research on brand equity and marketing practices.
Department of Business / Department of Management / Department of Business Administration