Dr. Hui Zhao

Biography

Hui Zhao is an Assistant Professor at Aarhus University, specializing in organizational communication. His research interests lie at the intersection of communication, management, and business within complex social contexts. Specifically, Zhao investigates how communication practices are adapted in rapidly evolving media landscapes and has a keen focus on strategic communication, public relations, and corporate communication. His work employs a variety of methodological approaches, including discourse analysis and thematic analysis, to explore the interdependencies of business, society, and government. He aims to advance context-sensitive theoretical frameworks for understanding the communicative activities of organizations, particularly in crises and digital contexts. Zhao's work emphasizes the diverse meanings co-constructed by social actors within their organizational environments and has led to publications in well-respected journals such as the International Journal of Communication and the Journal of Public Relations Research. His contributions to the field have been recognized with awards from prominent academic associations, and he is actively engaged in teaching various aspects of communication related to organizational contexts.

Research Interests

Experience

Courses