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Husain Akareem is a lecturer in the Department of Marketing at Macquarie Business School with over a decade of research and teaching experience across Asia, Europe, and Australia. His work critically examines how service (re)design—including financial, social, and service inclusion—can enhance consumer experiences and firm performance, especially for vulnerable populations. His research has been published in leading journals such as the International Journal of Research in Marketing, Industrial Marketing Management, Journal of Brand Management, Journal of Marketing Management, and Journal of Services Marketing. He aims to bridge academic research with real-world applications, providing valuable insights into consumer behavior and service innovation. In the classroom, Dr. Akareem emphasizes data-driven marketing, customer insights, and quantitative research methods, focusing on practical applications that help students develop analytical skills and make informed marketing decisions.
Macquarie Business School • Macquarie, NSW, Australia
Lecturer in the Department of Marketing, focusing on data-driven marketing and quantitative research methods.
Applied to Department of Business (MBA Program).