Dr. Hye Young Kim

Biography

Hye-Young Kim joined the Department of Management at the London School of Economics and Political Science in 2019. She earned her PhD in Behavioral Science from the University of Chicago, Booth School of Business. Her research focuses on consumers’ social judgments and decision-making, particularly examining how technological advancements, autonomous agents, and smart devices influence consumers’ social perceptions and behaviors towards real people. She investigates how consumers’ prior social experiences affect their evaluations of technologies with humanlike features. In her line of research, she studies goal pursuit and identifies personal marketing strategies to help consumers stay motivated and persist in their goals. Her work has been published in reputable journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Cognitive Neuroscience, and Brain and Cognition.

Research Interests