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Hye-Young Kim joined the Department of Management at LSE in 2019. She earned her PhD in Behavioral Science from the University of Chicago's Booth School of Business. Her research centers on consumers’ social judgments and decision-making processes, specifically examining how technological advancements and autonomous agents, such as smart devices, influence consumers’ social perceptions and behaviors. Additionally, she investigates how consumers’ prior social experiences affect their evaluations of technologies with human-like features. Her research also studies goal pursuit and identifies personal marketing strategies designed to help consumers remain motivated and persist in achieving their goals. Kim's work has been published in several reputable journals, including the Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Cognitive Neuroscience.
Department of Economics