Dr. Hyun Woo Lee

Associate Professor

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Biography

Hyun-Woo Lee is an Associate Professor in the Sport Management program at Texas A&M University. He earned his Ph.D. from Florida State University, specializing in Measurement and Statistics. His research primarily focuses on Human Emotion, Sport Experience, and Fan Behavior. As an interdisciplinary researcher, Dr. Lee utilizes psychometric and physiological evidence to understand sport consumer behavior. His lab is equipped with EEG and eye-tracking devices to analyze sporting experiences and provide solutions for societal and economic progress. Dr. Lee has published extensively in major sport management and marketing journals, including the Journal of Sport Management, Sport Management Review, and Sport Marketing Quarterly. Before his academic career, he was a race car driver and marketing manager for the Synchro-G Racing Team in South Korea, where he successfully attracted sponsors and established integrated marketing communication for the team.

Research Interests

Human Emotion Sport Experience Fan Behavior

Courses

SPMT422: Financial Aspects of Sport SPMT423: Marketing Aspects of Sport SPMT491: Research SPMT615: Sport Marketing SPMT682: Seminar SPMT685: Directed Studies SPMT690: Theory of Research in Sport Management

Requirements for Texas A&M University

Doctorate Program
Requirements
GPA Requirement
Required:3
GRE General
TOEFL
Total
Required:80
Prerequisites
Baccalaureate degree Baccalaureate degree in Communication or related field preferred
Application Checklist
  • Curriculum Vita
  • Statement of Purpose (500-750 words)
  • Writing Sample (up to 10,000 words)
  • Three Letters of Recommendation
  • Unofficial Transcripts
  • GraduateCAS Application
Specialization Notes

Department: Department of Communication and Journalism. Ph.D. program only currently admitting. GRE is test-optional.