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Hyun Euh is an Assistant Professor in the Business Administration Department at the University of Illinois at Urbana-Champaign. He specializes in Social Psychology and has significant research interests in behavioral ethics and professional responsibility. He coordinates the Business Administration Behavioral Research Lab and actively contributes to various facets of academic inquiry within the institution. Euh completed his Ph.D. in Social Psychology from the University of Minnesota in 2021, during which he developed a keen focus on how cultural dynamics influence interpersonal behaviors and social engagement. He has published extensively in top-tier journals including Communications Psychology and Cogent Psychology, and has received recognition for his teaching effectiveness. Euh has been awarded various grants to explore topics like political polarization and marketing strategies in a global context. His courses, such as International Marketing and Global Marketing, analyze the complexities of marketing strategies and the challenges faced by multinational firms in diverse cultural environments. Euh continues to contribute to the academic community through his teaching and research, focusing on the intersection of social psychology and business practices.
University of Illinois at Urbana-Champaign • Champaign, IL
Teaching and researching within the Business Administration Department, focusing on social psychology and behavioral ethics.
Business Administration Behavioral Research Lab, University of Illinois at Urbana-Champaign • Champaign, IL
Overseeing research projects and coordinating lab activities.
University of Illinois at Urbana-Champaign • Champaign, IL
Conducted research in business administration and social psychology.
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