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Ilanah Fhima joined University College London (UCL) in September 2007 and is the co-director of UCL’s Institute of Brand and Innovation Law. As a Professor of Intellectual Property, she is passionate about sharing her enthusiasm for intellectual property, particularly trademarks, with students and legal professionals. Her research interrogates fundamental doctrines of trademark law, functionality protection, the shaping of marks, and the scope of protection concerning marks registration and infringement actions from an interdisciplinary perspective. She focuses on calibrating the balance between recognizing brand owners' investments and protecting consumers from confusion while ensuring access to marks for competitors and the wider public. Currently, Ilanah's work examines the relationship between trademark law and the protection of minorities within a multicultural context. She has previously taught at UCL and King's College London, served as a lecturer at Brunel University from 2006 to 2007, and was an invited researcher at the Institute of Intellectual Property Law in Tokyo. Ilanah has also served on the editorial board of the European Intellectual Property Review, and as deputy editor for the European Trade Mark Reports until the end of 2009. From 2005 to 2007, she was the group leader of the European section of the International Trademark Association’s Known Marks Dilution Committee and was a member of INTA's European Amicus Committee from 2019 to 2021. Additionally, she co-founded and contributed to the IPKat intellectual property weblog, and speaks regularly at international conferences, conducting judicial training in intellectual property.