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Ilia Protopapa is a Senior Lecturer at King’s Business School, King's College London, specializing in marketing. His research interests encompass brand alliances, consumer behavior, digital marketing, and diversity and inclusion within higher education. Ilia has contributed to significant publications in the field, including chapters on customer loyalty and brand management. He received the 'Best Paper Award Track' by the American Marketing Association in 2022 and was awarded the 'Best Doctoral Research Prize' in 2017. He has been actively involved in various educational committees focused on equality, diversity, and inclusion and is recognized for his innovative teaching methods in marketing research and digital marketing courses. Ilia is also a Certified Management Business Educator and a Fellow of the Higher Education Academy. He is currently accepting PhD students and has served as a guest speaker on various pertinent topics at conferences, further contributing to the advancement of marketing education.
Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.