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Ilias Danatzis is an Associate Professor at King's Business School, specializing in Marketing Analytics. His research focuses on designing inclusive marketplaces, managing toxic customer behaviors, and building resilient service frontlines. Ilias utilizes both quantitative and qualitative methods to explore how digital and physical marketplaces can foster inclusion and equitable participation while reducing harmful customer behaviors and enhancing customer readiness. His work has been published in top-tier journals, including MIS Quarterly and the Journal of Service Research, and has garnered significant recognition within industry practices, particularly in collaboration with organizations in transportation and technology sectors. In 2023, he received the American Marketing Association (AMA) SERVSIG Service Article Award and was recognized as one of the top prolific authors in the Journal of Service Research for his impactful contributions to the field. Ilias also leads marketing courses at various academic levels and has been acknowledged for his teaching excellence. Prior to his position at King's, he was a Postdoctoral Research Associate at Freie Universität Berlin, where he earned his PhD in Marketing, graduating with summa cum laude honors. He has also worked as a business consultant in Germany.
Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.