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Inez Blackburn is an award-winning assistant professor with a focus on teaching strategy and innovation at the Rotman School of Management, University of Toronto. With over 20 years of teaching experience, she has imparted knowledge in undergraduate and MBA courses centered on marketing strategy and the transformational impact of emerging technologies such as artificial intelligence. Inez is recognized for her dynamic teaching style and unrelenting curiosity, empowering students and professionals to embrace continuous learning. Her career spans four decades in senior leadership roles across marketing, market research, and strategy within various industries. Currently, she operates a consultancy, Market Techniques & Innovations Inc., serving a diverse clientele that includes Fortune 500 companies and governmental agencies, along with high-growth startups. An engaging speaker at major conferences, Inez shares her insights on topics including shopper marketing and the digital disruption of brand strategy. Her keen eye for trends allows her to spot significant shifts in the marketplace, such as the rise of AI and its implications on the customer journey. Inez is passionate about guiding students through economic uncertainties while collaborating with industry partners to deliver experiential learning and actionable strategies that foster personal growth and long-term innovation success.
Department of Sociology