Dr. Irene Ng

Biography

Irene Ng is a professor in Marketing Service Systems at WMG, University of Warwick, and a senior member of Wolfson College, Cambridge. She is an academic, entrepreneur, and investor, recognized for her significant contributions to service systems research. Irene's expertise lies in designing market ecosystems, particularly in data and digital ecosystems. Her multidisciplinary research focuses on understanding value, transaction boundaries, and new economic models within emerging markets. Irene has published extensively in high-impact journals across management, marketing, operations management, and information systems. She is the author of several influential works, including 'The Pricing & Revenue Management Services: Strategic Approach' and 'Value Worth: Creating New Markets in the Digital Economy', both well-received in the academic community. She has also led various funded research projects addressing complex engineering and business models, further establishing her as a leader in the domain. As an entrepreneur, she is the CEO of Dataswyft, combining research with practical applications to innovate in market design and technology usage. Irene also manages her family office, engaging in investment activities to fund new market opportunities.

Research Interests

Experience