Dr. Isabella Cunningham

Biography

Isabella Cunningham holds J.D. and M.B.A. degrees from universities in Brazil and a Ph.D. in Marketing from Michigan State University. She joined the Department of Advertising in 1974 and served as a Visiting Assistant Professor in the Department of Marketing and as an Assistant Professor at St. Edward's University. Throughout her distinguished career, Cunningham has authored eight books and published articles in numerous prestigious journals including the Journal of Marketing, Journal of Retailing, and Journal of Consumer Research. Notably, she chaired the Department of Advertising from 1978 to 1985, and currently serves on the Board of Trustees for various organizations and was appointed to the Sunset Commission for the State of Texas. Cunningham has a wealth of consulting experience, working with small to medium-sized businesses and acting as an expert witness in regional and federal cases involving advertising. Her key areas of expertise include the legal and ethical aspects of advertising, promotional communications, and media effectiveness. She is particularly interested in political advertising and the impact it has on youth and minority groups. Looking ahead, she aims to continue her research focus on the effectiveness of advertising and the integration of communications in traditional and digital media. Cunningham is also engaged in efforts to enhance global communications through new technology and distance learning initiatives, allowing for the exchange of ideas and resources across a complex communications landscape.

Research Interests