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Ivan (Ting Hin) Ho is a Lecturer in Marketing at Macquarie University. His main research interests focus on business marketing implementation and the adoption of AI technologies, particularly how customers perceive and interact with AI-powered technologies such as recommendation systems and service robots. His work aims to advance marketing practices through the lens of human-AI collaboration, with the goal of enhancing societal well-being. In addition, Ivan teaches undergraduate and postgraduate units that cover topics in marketing technologies, including content marketing, generative AI, and digital ethics. His key research interests include exploring how customers respond to interactions with human employees and AI systems, the roles of service robots in customer experience, the design of ethical AI systems, and understanding consumer psychology related to emerging technologies. Ivan holds a PhD in Marketing and a Bachelor of Commerce from Monash University. He also completed a Bachelor of Business in Psychology from the same institution.
Macquarie University • Sydney, Australia
Teaches undergraduate and postgraduate marketing units focusing on technologies, including content marketing and digital ethics.
Applied to Department of Business (MBA Program).