Professor Dr. Jaap Wieringa

Biography

Jaap Wieringa is a full professor at the University of Groningen, specializing in Research Methods within the field of Business. His academic career includes diverse research interests focusing on methodologies to enhance business research and practical applications in management. Wieringa has contributed significantly to the field through various publications and presentations, engaging with both academic and business communities. His work encompasses offering occasional talks to external parties, indicating his commitment to bridging theoretical research with real-world applications. Wieringa's expertise lies at the intersection of marketing and management, and he consistently seeks to innovate and improve research methods used in business contexts.

Research Interests