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Jacky Mo is a Senior Lecturer in the School of Information Systems and Technology Management at the University of New South Wales, Australia. He completed his PhD with a specialization in Marketing Data Analytics at the same university. Jacky's primary research interests lie in the application of conventional techniques, such as regression-based structural equation modeling and hierarchical linear modeling, as well as big-data analytics techniques including text mining and artificial intelligence. His work focuses on analyzing behavioral decision-making in business-to-business and business-to-consumer relational contexts, particularly in marketing distribution channels and online brand communities. Jacky's research has appeared in peer-reviewed academic journals, including Industrial Marketing Management and the European Journal of Marketing. He is also actively involved in program and course development in Business Analytics and teaches a range of undergraduate and postgraduate courses in the field.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.