Dr. Jacob Östberg

Biography

Jacob Östberg is a Professor of Business Administration, specializing in Marketing at Stockholm University. He earned his PhD from Lund University in 2003 and received the Academia Gastronomica Scaniensis research prize for his doctoral thesis. Östberg has taught at prestigious business schools in Lund and Stockholm University and has served as a visiting distinguished professor of marketing at Aalto University School of Business in Helsinki, Finland, as well as a visiting scholar at Bilkent University in Ankara, Turkey. He is known for his work in Consumer Culture Theory and leads the 'Consumer Culture Theory Research Group.' His research interests focus on the symbolic dimensions of consumption, exploring how consumers create meaning and value through their consumption behaviors and the cultural significance of brands. Östberg's publications appear in various prestigious journals and he has authored books, contributing to both academic discourse and understanding of consumer culture among the general public. He has also created award-winning visual works that engage with consumer culture, enriching scholarly and public discourse.

Research Interests