Dr. Jacobus De Ruijter

Biography

Ko de Ruijter is a Professor of Marketing at King’s Business School, King’s College London, and holds the position of Professor of Responsible Marketing Strategy at the University of Amsterdam, Netherlands. He is also an Adjunct Professor at the School of Marketing, University of New South Wales (UNSW), Australia. His research primarily focuses on customer loyalty, responsible marketing strategies, and the intersection of technology and organizational frontlines. He has published extensively in leading academic journals, including the Journal of the Academy of Marketing Science, Journal of Marketing, and Journal of Consumer Research. Professor de Ruijter is highly regarded in the academic research community and has received a lifetime achievement award from the American Marketing Association. He is dedicated to translating academic insights into practical strategies that can provide value to businesses and stakeholders. As an internationally renowned speaker, he frequently addresses business events and conferences, where he discusses the transformative potential of innovative technologies on business performance.

Research Interests