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Jacqueline Rifkin is an assistant professor of marketing in management communications at the Samuel Curtis Johnson Graduate School of Management within the Cornell SC Johnson College of Business. She studies consumer behavior and consumer psychology, with a focus on how consumers manage their resources – including time, money, and experiences – and how this affects consumer well-being. Her work has been published in top-tier academic journals such as the Journal of Consumer Research, Journal of Marketing, and Psychological Science, and she has been featured in media outlets including Hidden Brain, the Boston Globe, and the Wall Street Journal. Jacqueline earned her PhD in Marketing from the Fuqua School of Business at Duke University in 2020, and she holds a BA in psychology from the University of Pennsylvania. Before her academic career, she worked in marketing and market research industries.
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